Joseph Cruz, Partner at HBA Leisure, speaks at the IAG Academy Summit 2025
From the left: Andrew W Scott, Vice Chairman and CEO at IAG; Joseph Cruz, Partner at HBA Leisure, Singapore; Paul Heretakis, Managing Director at WESTAR Architects
Joseph Cruz, Partner at HBA Leisure, Singapore, contributed his insights at the IAG Academy Summit 2025 panel discussion titled “By Design: How IR Buildings Are Driving Revenue,” hosted by the IAG Expo in Manila on September 9.
A master storyteller with over 30 years of experience in gaming and hospitality design, Joseph excels at transforming clients’ ideas into bespoke settings that convey their unique narratives, believing that great design should have a story to tell.
