Joey Cruz, the Global Principal of HBA Leisure, is a veteran designer with over 30 years in gaming and hospitality. Having worked with firms like Gensler and Wilson Associates, he is known for crafting narrative-driven designs that transform client visions into unique experiences. His portfolio includes major Las Vegas Strip properties and global brands such as Wynn, MGM, and Marina Bay Sands. Approachable and collaborative, Joey fosters strong partnerships and repeat clients. Leading HBA’s leisure division, he drives innovation and growth, aiming to elevate casino design worldwide while creating spaces that are both visually compelling and commercially impactful.
