Mak Hon Yue, Design Director at HBA Residential, Singapore, served as a keynote speaker at The Branded Residences Summit 2025 in Mumbai on September 26.
Alongside a stellar lineup of global brand leaders, visionary developers, and legal experts shaping the future of branded residences in India, Mak decoded the untapped market potential of branded living in the country.
“Beliefs often define lifestyle choices, as reflected in the association with branded residences that resonate with us,” Mak explained. Through this lens, he explored the themes of wellness, ESG, and sustainability, demonstrating how these topics shape consumer choices and intertwine with the design frameworks of today’s branded residences.
