June 11 , 2026
Hospitality Innovation Summit Morocco 2026
HBA explores the future of hospitality design at the Hospitality Innovation Summit Morocco 2026
Bringing together leaders from across hospitality, design and development, the 6th Edition Hospitality Innovation Summit Morocco provided a platform to explore the ideas shaping the future of the region’s hotel industry.
Representing HBA at the event were Rahul Shankhwalker, Partner and Design Principal, HBA Dubai; Sayeli Uysal Ayaydin, Partner, HBA London; Alejandra de Cordoba Estepa, Principal of Architecture EMEA, HBA Architecture and Bengi Altug, Design Director, HBA London.
As part of the programme, Rahul participated in the panel discussion on the topic “Designing Hotels That Win in Morocco” where he joined leading voices from across the hospitality sector and explored how hotel design can be a strategic driver of success, creating destinations that balance cultural authenticity with commercial performance, while delivering memorable guest experiences.
