HBA Studio

São Paulo

Sophisticated resort lobby with curved marble desk, modern armchairs, and round wood table. Potted trees, star-like ceiling lights, serene ambiance. — Design shaped by culture, story, and place

HBA São Paulo brings global design expertise and local insight to create spaces that balance beauty, performance and emotional resonance.

Each project is guided by a clear narrative, rooted in architectural context, place, and the client’s vision, shaping environments that are both distinctive and deeply grounded in their setting.

Enquire About A Project

Contact Us

Address

Rua Dante Carraro, 94/100
Sala 401 - Pinheiros
05422-060 | São Paulo

From São Paulo, a leading cultural and economic hub in South America, HBA operates at the centre of the region’s most dynamic markets, connecting projects across North, Central, and South America. Through close collaboration with HBA studios in Europe and the Middle East, the team brings a globally integrated perspective, grounded in a nuanced understanding of diverse cultural contexts and evolving market needs.

As a multidisciplinary studio, HBA São Paulo brings together architecture, interior design, and brand-led storytelling to shape luxury hospitality, high-end residential, and branded environments. From concept through to delivery, the studio develops cohesive design frameworks that define place, elevate experience, and create enduring value through a balance of global insight and local relevance.

Residences at Jumeirah Marsa Al Arab, Dubai, UAE

About us

Hospitality

We design hospitality environments that translate brand vision into meaningful guest experiences.

Each project balances operational intelligence with emotional engagement, ensuring spaces are intuitive, efficient, and deeply memorable.

Working in close collaboration with clients, operators, and HBA’s global design network, the São Paulo studio delivers design solutions that are both visionary and buildable, shaping destinations that endure.

Hospitality

HBA-Waldorf-Astoria-Residences-Dubai-Business-Bay-Lobby-Lounge

Residential & Branded Residences

We approach high-end residential and branded living as a refined expression of lifestyle, identity, and long-term value.

From bespoke private residences to branded residential developments, each project is conceived as a seamless integration of architecture, interiors, and brand narrative.

The studio creates environments that balance intimacy with sophistication, aligning design with market positioning, cultural context, and evolving expectations of luxury living. Through a considered approach to materiality, proportion, and spatial flow, HBA São Paulo delivers spaces that are both aspirational and enduring. Crafted with precision, and designed to resonate on a deeply human level.

residences

Commercial Design

Our studio brings a strategic and human-centric approach to commercial interior design, delivering workplace, retail, and mixed-use environments that elevate brand identity and performance.

Each project is driven by clarity of purpose, where spatial planning, user experience, and brand expression align seamlessly. By translating complex business objectives into intuitive and engaging environments, the studio creates spaces that foster interaction, productivity, and connection.

Rooted in global insight and local relevance, HBA São Paulo delivers commercial spaces that are dynamic, adaptable, and reflective of evolving ways of living and working.

mixed-use

Computational Design

We integrate computational design as a tool to enhance creativity, precision, and performance.

Through advanced digital methodologies and data-driven processes, the studio explores solutions that inform spatial optimisation, environmental responsiveness, and design efficiency. This approach enables agility from concept through to delivery, supporting informed decision-making and unlocking innovation at scale.

By combining computational intelligence with human creativity, the studio ensures that design solutions are not only visionary, but also measurable, adaptable, and future-ready.

digital

An industry-defining hospitality interior design practice, shaping unforgettable spaces for the world's most iconic brands

View interiors

Luxurious hotel lobby with high wooden ceilings, plush seating, and warm lighting. A large, textured wall art centerpiece adds elegance. Cozy and inviting.

A global architecture practice, delivering transformative design solutions of lasting quality for a diverse range of clients

VIEW HBA ARCHITECTURE

Exterior of AREIC Tower, featuring a modern high-rise building with lush greenery on balconies, adjacent to a busy bridge at sunset. The sky is a gradient of pink and purple hues, creating a tranquil yet vibrant atmosphere.

A consultancy redefining how stories are told through art. We curate art as experience - global in perspective, bespoke in execution, and rooted in narrative.

VIEW HBA ART