Chris Godfrey, Co-CEO of HBA, at the London Design Festival 2025 with Poltrona Frau
From left: Nicola Coropulis, CEO of Poltrona Frau; Chris Godfrey, Co-CEO of HBA; and Gianluca Longo, Style Director of The World of Interiors magazine, at the Poltrona Frau flagship store on Fulham Road in London
On September 18, Chris Godfrey, Co-CEO of HBA, participated in the London Design Festival 2025 as part of the Leadership Talk Series hosted by Poltrona Frau. Chris joined an insightful conversation with Nicola Coropulis, CEO of Poltrona Frau, and Gianluca Longo, Style Director of The World of Interiors magazine.
At the heart of the dialogue, entitled “Perspectives on the Growth of Branded Residences & Custom Interiors: An Exploration of Emerging Needs and Delivering Project Value,” the trio explored the new dynamics shaping the branded residences market, reflecting on the evolving needs of clients and developers and the ability of design to create value and new forms of living and hospitality.
The discussion highlighted the strategic role of collaborations between brands and architectural studios, capable of merging design visions and innovation to interpret new paradigms of contemporary living.
