At “The Power of Encounters,” hosted by Interihotel BCN 2025 in Madrid on October 23, Marta explored how hotels can transform into sensory spaces for meaningful connections. In her talk, “Designing Emotion: Spatial Narratives that Drive Hotel Identity,” she highlighted the significance of identity-driven design rooted in brand values and local culture.
As head of HBA Madrid, Marta oversees projects in Europe and Latin America, expanding HBA’s footprint in these regions.
