HBA (Hirsch Bedner Associates) is a world leader in hospitality design and needs little introduction. Founded in 1965 in Santa Monica by Howard Hirsch and Michael Bedner, its inaugural project – the iconic Beverly Hills Hotel – set the tone for decades of design innovation. Today, the firm has a global presence, with 24 offices across 14 countries and a team of more than 1,600 designers. As HBA celebrates 60 years in the industry, its portfolio spans nearly every commercial sector, with a client list that includes many of the world’s most prominent hotel groups.