Chosun Biz
March 19, 2026
HBA and Hyundai E&C set a new standard for luxury residential in Apgujeong District 3, Seoul
Chosun Biz spotlights HBA’s collaboration with Hyundai Engineering & Construction to strategically redefine luxury residential living in Apgujeong District 3 in Gangnam-gu, Seoul – a privileged enclave on the Han River waterfront.
Building on HBA’s globally informed design expertise, the partnership signals Seoul’s booming urban redevelopment, reflecting a broader shift in Korea’s residential sector. Luxury residences are increasingly embracing a new lifestyle of “experiential living”, with a rising convergence between hospitality-led design and private residences, supported by cutting-edge lifestyle facilities such as community spaces and private clubs.
