THE CHOSUN Daily
December 25, 2025
Co-CEO Chris Godfrey on HBA bringing global hospitality design to South Korea's high-end housing
Chris Godfrey, Co-CEO at HBA, speaks with THE CHOSUN Daily, a leading Korean newspaper, about reshaping South Korea’s high-end residential landscape by introducing HBA’s global hospitality design thinking, and shifting the focus from architecture-driven houses to experiential, human-centered environments designed from the inside out.
Through HBA’s ‘Dynamic Alignment’ approach, Chris reflects on how global design expertise adapts to Korea’s market momentum, addressing booming urban redevelopment with luxury residences, progressive senior living models, and co-living communities shaped by evolving generational lifestyles.
