Shibrewya, Hotel Indigo Tokyo Shibuya - HBA

Shibrewya,
Hotel Indigo Tokyo Shibuya

HBA Graphics

Restaurant

Japan

2023

Colorful 3D blocks spelling

Shibrewya at Hotel Indigo Tokyo Shibuya is a bright, vibrant, creative space reflecting the bustling, brimming energy of Shibuya.

HBA Graphics with Social F+B worked together on creating and bringing the brand to life. Taking inspiration from the unexpected rhythm of Shibuya culture, engaging layering and geometric details flow from the logo design, signage to the collateral. The signature waffle menu grew from a deep rooted neighbourhood story and came alive in the branding and marketing.

Client

IHG

Location

Japan

Studio

HBA Graphics,
Social F+B

Expertise

Branding & visual identity

Completed

2023

Sector

Hospitality

HBA Office Location

Singapore

Videographer

Palatt Buddhichuroj

Share

Colorful 3D blocks spelling

Colorful wall art features playful 3D letters spelling — Logo Signage

Colorful 3D blocks spelling — Logo Signage

Latte with heart latte art in paper cup on wooden table, next to scattered coffee beans and a blue mug filled with beans, creating a cozy ambiance. — Branded Collateral

A latte with heart-shaped foam in a branded cup, beside a chocolate-filled waffle and fresh raspberries, conveys a cozy, indulgent breakfast mood. — Branded Collateral

Designed by HBA Graphics

View Studio

Lauren Horner

Graphics | Singapore

Lauren Horner
Creative Director

Steven Carter

Graphics | Bangkok

Steven Carter
Project Director

Marut Saisombut

Graphics | Bangkok

Marut Saisombut
Design Director

Related projects

Elegant restaurant interior with a long table set for dining, surrounded by teal chairs and red cushioned benches. Mood lighting and decorative ceiling panels enhance the sophisticated ambiance.

HBA Bangkok

Jim Thompson Restaurant Bangkok

Modern restaurant interior with wooden ceilings and hexagonal accents. Vibrant colored chairs, mural of landscapes, and soft lighting create a cozy atmosphere.

HBA Tokyo

Riverside Kitchen & Bar at Hotel Indigo Hakone Gora

Hilton Shanghai Zhangjiang Science City lobby with modern staircase, tiered seating, indoor plants, and luxury lighting design.

HBA Singapore

Hilton Shanghai Zhangjiang Science City

HBA grows into a full-service integrated design firm, uniting 13 specialist brands under one collective.

HBA Singapore

Hotel Indigo Suzhou Grand Canal

Art deco-inspired private club lounge with rich red and gold walls, green velvet sofas, and geometric patterns. Elegant ambiance with warm lighting and artful decor.

HBA Singapore

The Residence, Harrods Shanghai

Modern interior with

HBA Singapore

Akuna, Le Méridien Saigon

A grand hotel lobby featuring a dramatic chandelier, elegant seating areas, and a sweeping staircase, creating a luxurious and inviting atmosphere for guests to relax and socialize.

HBA Shanghai

Renaissance Korla Hotel

A modern, spacious lounge with a warm wood ceiling, geometric lighting, vibrant plants, and abstract art. It features cozy seating and large windows, creating an inviting ambiance.

HBA Mumbai

One Lodha Place

Spacious office lobby with high ceilings and geometric design, featuring a white abstract sculpture on glossy marble floors, adjacent to an escalator and modern decor.

HBA Hong Kong

ITC Office Tower

1. Elegant dining room with a nature-inspired ceiling resembling a flower, centered bonsai tree on stone table, wooden chairs, and cityscape view.

HBA Hong Kong

Hana no Kumo, The Henderson Summit 38

Modern hotel lobby featuring abstract wall art, geometric-patterned carpet, and stylish seating. Large windows reveal a cityscape at dusk, creating a sophisticated ambiance.

HBA Tokyo

Hotel Indigo Tokyo Shibuya

A waiter in a white jacket arranges chairs at an elegant dining table with a wooden bookshelf in the background, creating an upscale ambiance.

HBA Singapore

Grand Café, Grand Hyatt Jakarta

Modern hotel lounge with minimalist decor viewed through large windows. A mural of traditional Asian architecture is visible inside, with lush green trees outside.

HBA Singapore

Park Hyatt Suzhou

Luxurious hotel lobby with high ceiling and string lights. Features elegant sofas, coffee tables, and potted trees. Airy and sophisticated ambiance.

HBA Singapore

Le Méridien Nantong

A hotel spa entrance with a minimalist design features a candlelit table and framed art. On the right, a large, decorative

HBA Bangkok

Yangon Excelsior

Sophisticated hotel restaurant interior with elegant wooden panels, red and gray upholstered chairs, soft lighting, and a serene view of a Japanese garden.

HBA Singapore

Xizhou Hall, Park Hyatt Suzhou

A woman in a red dress and a man in a casual shirt sit at a stylish, well-lit bar named

HBA Singapore

Allora Ristorante & Bar, Crowne Plaza Changi Airport

A chic airline bar scene featuring a couple enjoying drinks at a stylish counter, illuminated by a unique chandelier, creating a vibrant and upscale atmosphere for socializing and relaxation.

HBA Singapore

Interior Design for Singapore Airlines Lounges, T3 Changi International Airport

Luxurious hotel lobby with large white vases on marble bases, plush seating, and warm lighting. Modern, elegant design evokes a sophisticated atmosphere.

HBA Singapore

NUO Beijing

Back To Top

WeChat QR Code