Akuna,
Le Méridien Saigon
HBA Graphics
Restaurant
Vietnam
2023
Partnering with Social F+B and working in close collaboration with Chef Sam Aisbett, we translated his refined culinary vision into a distinctive brand and visual identity.
From a dynamic, flowing logotype to bespoke ‘peek-a-boo’ menu covers, every element was meticulously crafted to express Chef Sam’s artistry. Materials were chosen with care and precision, elevating the tactility and tone of all printed collateral. Thoughtful use of texture, contour, and secondary graphics creates visual rhythm, immersing guests in Chef Sam’s world from the very first touchpoint.
This is storytelling through design: eclectic, honest, and effortlessly cool. Our work contributes meaningfully to the restaurant’s bold ambitions, a Michelin star and a spot on Asia’s 50 Best, and sets a new benchmark for brand-driven hospitality.
Client
Marriott
Location
Vietnam
Studio
HBA Graphics, Social F+B
Expertise
Branding & Visual Identity
Completed
2023
Sector
Hospitality
HBA Office Location
Singapore
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