Sagewood South Korea
HBA Seoul
Brand Strategy
South Korea
2021
A collaboration between HBA Seoul and HBA Strategy, Sagewood is a brand created for experience-driven high-net-worth individuals in Korea. Comprising four distinct properties, the design is grounded in a philosophy of refined relaxation and meaningful connection. Each space offers a quiet luxury that enhances the guest’s relationship with nature, self, and setting. From brand creation to interior realisation, Sagewood reflects a seamless integration of strategy and design, delivering elevated environments with emotional resonance.
Client
Sagewood
Location
South Korea
Studio
HBA Seoul, HBA Strategy
Expertise
Interiors, Branding
Completed
2021
Sector
Hospitality, Residential
HBA Office Location
Seoul
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