Marta Palazuelo

Director, HBA Madrid

Marta Palazuelo is an internationally based architect who developed her career at Foster + Partners and Rockwell Group. Specialising in high-end hospitality and residential projects, she boasts a strong track record from concept through to delivery, blending narrative depth, spatial clarity, and refined aesthetics to create memorable guest experiences.

As Director of HBA Madrid, Marta leads the studio’s creative vision and strategic direction, shaping brand-driven environments for leading global hotel operators and owners. She is also spearheading HBA Madrid’s growth across Europe and Latin America, assisting clients in translating ambitious concepts into built realities through design that is culturally grounded, emotionally resonant, and commercially aligned.

Connect Contact Office