HBA Madrid

Adrián Montoro

Creative Designer

Adrián Montoro is an project architect (M.Arch) and interior designer with experience in hospitality, retail, and experiential environments. His creative strength lies in shaping “signature moments” that anchor the guest journey and the brand. Adrián has contributed to concept development at studios such as Rockwell Group, B720, and Tomás Alia, refining an interior sensibility grounded in architectural rigor for brands including Hyatt, IHG, Oakmond, Marriott, and Ennismore turning abstract positioning into guest-centric spaces that elevate identity and drive loyalty.