Expertise
HBA Strategy logo.
A cozy airline lounge area with modern seating, elegant decor, and artistic ceiling installations, creating an inviting and sophisticated atmosphere for relaxation.
Designing Identities That Resonate Beyond Time and Place

Your brand is the single most important investment you can make in your business

Tsugaike Village, Hakuba Valley branding materials include a key visual featuring an aerial view of a skier in a red jacket moving through a snowy forest. Snow-laden trees create a serene, wintry landscape, casting long shadows.
Tsugaike Village, Hakuba Valley, Japan

HBA Strategy transforms hospitality experiences through powerful design and strategic thinking. Specialising in creating distinctive brand identities, they captivate target audiences through brand development, project branding, and brand refresh strategies.

Their approach begins with thorough research and planning, evolving into creative development, detailed guidelines, and ongoing guardianship. HBA Strategy delivers bespoke solutions that align with clients’ visions. Working as an extension of each project team, they ensure brands create a lasting impact in the market.

Luxurious hotel lobby with a round marble counter, overhead liquor shelves, modern furniture, large windows, and potted plants, creating an elegant ambiance.
Nanjing Upview Clubhouse, Jiangsu, China

Projects

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Team

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Jon Guerra
HBA Los Angeles

Jon Guerra
Creative Director, HBA Strategy
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HBA Hong Kong_Gad-Nunez
HBA Hong Kong

Gad Nunez
Director, HBA Strategy

Perspectives

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A serene scene of a sunny veranda overlooking a watering hole with an elephant walking past. A lounge chair, drink, and hat add a relaxed ambiance.
Insights
05.09.24

Insights on the adventure tourism market
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A modern hotel bar with a central circular counter, surrounded by high chairs. Soft, globe-like pendant lights hang above, illuminating shelves of bottles, creating a warm, inviting ambiance with red and gold tones.
Insights
30.06.24

Insights from Victoria Edwards, Design Director at HBA Residential

An industry-defining hospitality interior design practice, shaping unforgettable spaces for the world's most iconic hotel brands

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Luxurious hotel lobby with high wooden ceilings, plush seating, and warm lighting. A large, textured wall art centerpiece adds elegance. Cozy and inviting.

A consultancy redefining how stories are told through art. We curate art as experience - global in perspective, bespoke in execution, and rooted in narrative.

VIEW HBA ART

A global architecture practice, delivering transformative design solutions for a diverse range of clients worldwide

VIEW HBA ARCHITECTURE
Exterior of AREIC Tower, featuring a modern high-rise building with lush greenery on balconies, adjacent to a busy bridge at sunset. The sky is a gradient of pink and purple hues, creating a tranquil yet vibrant atmosphere.

A dedicated digital design studio elevating design through digital innovation

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Elegant modern architecture with tall arches and illuminated interiors reflected in a tranquil pool; desert landscape visible in the background.

A strategy-driven, immersive food & beverage studio, creating and delivering exceptional, market defining restaurant and bar concepts

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Sophisticated private club bar with velvet stools, gold accents, and intricate lighting. A server in motion enhances the elegant, lively ambiance.

Elevating the brand experience through distinctive graphics signage and wayfinding

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A lift car designed with moody lighting, and a tapestry-like art piece

A globally acclaimed landscape practice, redefining the future of design with visionary landscape architecture and master planning

View Coopers Hill
Modern hotel building courtyard with geometric shrub patterns on white gravel. Warmly lit windows line the three-story structure, creating a serene evening ambiance.

A leading leisure-focused interior design practice, creating immersive integrated resorts and vibrant entertainment venues

View HBA Leisure

A transformative lighting design studio, crafting bespoke light solutions that elevate spatial character

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Elegant modern hotel lounge with circular seating and a round table, enclosed by wood paneling. A striking chandelier hangs above, illuminating the space warmly.

A specialised procurement consultancy, delivering exceptional FF&E and OS&E solutions that consistently elevate guest experiences

View HBA Procurement
Elegant living room with sage green armchairs, beige sofa, and modern decor. Open double doors lead to another room, creating an airy, sophisticated feel.

A dynamic product design studio, crafting innovative interior product ranges that redefine style and functionality

View HBA Product
Luxurious living room with red walls, a sleek modern sideboard with dark wood finish, a navy sofa adorned with orange pillows and a throw, elegant lighting, and marble stairs. Sophisticated and warm.

A visionary resort design studio, ideating bespoke, luxurious resort properties that redefine global elegance and exclusivity

View HBA Resort
An aerial view of an idyllic tropical resort shows thatched-roof bungalows on stilts, connected by winding wooden walkways over a clear turquoise ocean surrounding a lush green island.

A world-class residential design practice, crafting distinctive and extraordinary homes for discerning private clients

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Luxurious lounge with two textured armchairs, a floor lamp, and a soft landscape mural depicting trees and a stream. Cozy, elegant ambiance.

A forward-thinking strategy studio, crafting iconic brand experiences and bringing them to life through emotive design

View HBA Strategy
A cozy airline lounge area with modern seating, elegant decor, and artistic ceiling installations, creating an inviting and sophisticated atmosphere for relaxation.
Luxurious hotel lobby with high wooden ceilings, plush seating, and warm lighting. A large, textured wall art centerpiece adds elegance. Cozy and inviting.
Exterior of AREIC Tower, featuring a modern high-rise building with lush greenery on balconies, adjacent to a busy bridge at sunset. The sky is a gradient of pink and purple hues, creating a tranquil yet vibrant atmosphere.
Elegant modern architecture with tall arches and illuminated interiors reflected in a tranquil pool; desert landscape visible in the background.
Sophisticated private club bar with velvet stools, gold accents, and intricate lighting. A server in motion enhances the elegant, lively ambiance.
A lift car designed with moody lighting, and a tapestry-like art piece
Modern hotel building courtyard with geometric shrub patterns on white gravel. Warmly lit windows line the three-story structure, creating a serene evening ambiance.
Elegant modern hotel lounge with circular seating and a round table, enclosed by wood paneling. A striking chandelier hangs above, illuminating the space warmly.
Elegant living room with sage green armchairs, beige sofa, and modern decor. Open double doors lead to another room, creating an airy, sophisticated feel.
Luxurious living room with red walls, a sleek modern sideboard with dark wood finish, a navy sofa adorned with orange pillows and a throw, elegant lighting, and marble stairs. Sophisticated and warm.
An aerial view of an idyllic tropical resort shows thatched-roof bungalows on stilts, connected by winding wooden walkways over a clear turquoise ocean surrounding a lush green island.
Luxurious lounge with two textured armchairs, a floor lamp, and a soft landscape mural depicting trees and a stream. Cozy, elegant ambiance.
A cozy airline lounge area with modern seating, elegant decor, and artistic ceiling installations, creating an inviting and sophisticated atmosphere for relaxation.

A chic airline bar scene featuring a couple enjoying drinks at a stylish counter, illuminated by a unique chandelier, creating a vibrant and upscale atmosphere for socializing and relaxation.

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Studio locations

Atlanta

Bali

Bangkok

123 Bangkok Street

Beijing

Clark

Dubai

Guangzhou

Ho Chi Minh City

Level 7, Alpha Tower 1,
151-153 Nguyen Dinh Chieu,
District 3, HCMC, Vietnam

Hong Kong

Jakarta

London

Los Angeles

Los Angeles Info

Madrid

Manila

Miami

Miami Info

Mumbai

New Delhi

New York

Riyadh

San Francisco

Seoul

Shanghai

Shenzhen

Singapore

135 Cecil Street

Units #01/02/03-01

Singapore 069536

Tokyo
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