Expertise

Explore a world where design inspires, and every object tells a story

Hanging modern sculptures featuring rectangular and circular textured glass in silver and copper tones. Reflective surfaces and elegant lines create a sophisticated atmosphere. — Fibonacci's Window, Sans Souci

Rooted in the legacy of HBA’s integrated design, HBA Product offers collections that unite artistry, functionality, and timeless elegance.

Guided by our core values of creativity, quality, ambition, and collaboration, we create products that transform spaces into meaningful experiences. From bespoke furniture and statement lighting to curated accessories, every piece reflects exceptional delivery and collective excellence. Explore a world where design inspires, and every object tells a story.

Our collaborations in designing unique products begin with the precise design narratives of global projects, seamlessly integrating them with HBA’s overarching concepts. We work with renowned brands that are trusted for their quality, ensuring our creations are suitable for hospitality, residential, and commercial projects.

Hikari, Giorgetti

Services

Modern interior with geometric beige tiled wall, black table with abstract sculptures, circular black side table, and crossed light fixture above.

Product design development

Providing design expertise to create exclusive products in collaboration with luxury brands. Product offers a comprehensive approach, including concept development, design refinement, market research, and aligning with the brand’s identity to ensure market readiness.

Luxurious living room with red walls, a sleek modern sideboard with dark wood finish, a navy sofa adorned with orange pillows and a throw, elegant lighting, and marble stairs. Sophisticated and warm.

Product differentiation

Tailoring design solutions to meet the unique needs of diversified markets. Product leverages HBA’s knowledge of market trends to develop distinct product lines.

Elegant bathroom with marble walls and sleek lighting, featuring a double sink vanity with round basins, gold fixtures, and a modern freestanding tub.

Value proposition

Seamlessly integrating with other HBA divisions to deliver solutions that align with the client's vision. Acting as a bridge between external partnerships and HBA's internal brand ethos, strengthening both relationships and overall project impact.

Projects

View other projects

Team

HBA Singapore

Kelly Williams
Managing Director, HBA Procurement & HBA Product

HBA Singapore

Oceania Chua
Account Manager, HBA Product

Perspectives

Media

01.04.25

Unveiling Fibonacci’s Window with Sans Souci Lighting

An industry-defining hospitality interior design practice, shaping unforgettable spaces for the world's most iconic hotel brands

View interiors

Luxurious hotel lobby with high wooden ceilings, plush seating, and warm lighting. A large, textured wall art centerpiece adds elegance. Cozy and inviting.

A consultancy redefining how stories are told through art. We curate art as experience - global in perspective, bespoke in execution, and rooted in narrative.

VIEW HBA ART