Expertise
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We create, we design, we deliver

Luxurious resort lounge with modern beige chairs and tables, opens to a serene lake view surrounded by green hills. White curtains add elegance.
Sabia at One&Only Portonovi, Herceg Novi, Montenegro

SOCIAL F+B is a strategy-led hospitality design agency that partners with HBA to develop distinct restaurant and bar concepts that are both commercially astute and emotionally resonant.

With expertise spanning market research, strategy, design, branding, and operations, their integrated, 360-degree approach is seamlessly woven into HBA’s design process.

Together, SOCIAL F+B and HBA shape immersive food and beverage destinations, where service, ambience, light, and music intertwine to create experiences that feel both intentional and alive.

Sophisticated hotel restaurant interior with elegant wooden panels, red and gray upholstered chairs, soft lighting, and a serene view of a Japanese garden.
Xizhou Hall, Part Hyatt Suzhou, China

Designed in collaboration with HBA

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Team

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HBA Singapore

Stephan Brutti
Partner, Social F+B
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Sam Sheldon
HBA Singapore

Sam Sheldon
Global Director of F&B Strategy, Social F+B
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Adilla Dadeh
HBA Bangkok

Adilla Dadeh
Senior Interior Designer, Social F+B

Awards &
recognition

Shortlist

Arrazuna UAE

The International Hotel & Property Awards Restaurant - MENA Region
2025
Winner

Sphere UAE

AHEAD Awards Bar - Category Club or Lounge
2024
Winner

The Ledge

World Culinary Awards - Indian Ocean's Best Fine Dining Hotel Restaurant
2024
Shortlist

Arrazuna UAE

AHEAD Awards - Category Restaurant
2024
Shortlist

Sphere UAE

Identity Design Awards - Interior Design Nightlife
2024

An industry-defining hospitality interior design practice, shaping unforgettable spaces for the world's most iconic hotel brands

View interiors
Luxurious hotel lobby with high wooden ceilings, plush seating, and warm lighting. A large, textured wall art centerpiece adds elegance. Cozy and inviting.

A consultancy redefining how stories are told through art. We curate art as experience - global in perspective, bespoke in execution, and rooted in narrative.

VIEW HBA ART

A global architecture practice, delivering transformative design solutions for a diverse range of clients worldwide

VIEW HBA ARCHITECTURE
Exterior of AREIC Tower, featuring a modern high-rise building with lush greenery on balconies, adjacent to a busy bridge at sunset. The sky is a gradient of pink and purple hues, creating a tranquil yet vibrant atmosphere.

A dedicated digital design studio elevating design through digital innovation

View HBA Digital
Elegant modern architecture with tall arches and illuminated interiors reflected in a tranquil pool; desert landscape visible in the background.

A strategy-driven, immersive food & beverage studio, creating and delivering exceptional, market defining restaurant and bar concepts

View SOCIAL F+B
Sophisticated private club bar with velvet stools, gold accents, and intricate lighting. A server in motion enhances the elegant, lively ambiance.

Elevating the brand experience through distinctive graphics signage and wayfinding

View HBA Graphics
A lift car designed with moody lighting, and a tapestry-like art piece

A globally acclaimed landscape practice, redefining the future of design with visionary landscape architecture and master planning

View Coopers Hill
Modern hotel building courtyard with geometric shrub patterns on white gravel. Warmly lit windows line the three-story structure, creating a serene evening ambiance.

A leading leisure-focused interior design practice, creating immersive integrated resorts and vibrant entertainment venues

View HBA Leisure

A transformative lighting design studio, crafting bespoke light solutions that elevate spatial character

View Light Directions
Elegant modern hotel lounge with circular seating and a round table, enclosed by wood paneling. A striking chandelier hangs above, illuminating the space warmly.

A specialised procurement consultancy, delivering exceptional FF&E and OS&E solutions that consistently elevate guest experiences

View HBA Procurement
Elegant living room with sage green armchairs, beige sofa, and modern decor. Open double doors lead to another room, creating an airy, sophisticated feel.

A dynamic product design studio, crafting innovative interior product ranges that redefine style and functionality

View HBA Product
Luxurious living room with red walls, a sleek modern sideboard with dark wood finish, a navy sofa adorned with orange pillows and a throw, elegant lighting, and marble stairs. Sophisticated and warm.

A visionary resort design studio, ideating bespoke, luxurious resort properties that redefine global elegance and exclusivity

View HBA Resort
An aerial view of an idyllic tropical resort shows thatched-roof bungalows on stilts, connected by winding wooden walkways over a clear turquoise ocean surrounding a lush green island.

A world-class residential design practice, crafting distinctive and extraordinary homes for discerning private clients

View HBA Residential
Luxurious lounge with two textured armchairs, a floor lamp, and a soft landscape mural depicting trees and a stream. Cozy, elegant ambiance.

A forward-thinking strategy studio, crafting iconic brand experiences and bringing them to life through emotive design

View HBA Strategy
A cozy airline lounge area with modern seating, elegant decor, and artistic ceiling installations, creating an inviting and sophisticated atmosphere for relaxation.
Luxurious hotel lobby with high wooden ceilings, plush seating, and warm lighting. A large, textured wall art centerpiece adds elegance. Cozy and inviting.
Exterior of AREIC Tower, featuring a modern high-rise building with lush greenery on balconies, adjacent to a busy bridge at sunset. The sky is a gradient of pink and purple hues, creating a tranquil yet vibrant atmosphere.
Elegant modern architecture with tall arches and illuminated interiors reflected in a tranquil pool; desert landscape visible in the background.
Sophisticated private club bar with velvet stools, gold accents, and intricate lighting. A server in motion enhances the elegant, lively ambiance.
A lift car designed with moody lighting, and a tapestry-like art piece
Modern hotel building courtyard with geometric shrub patterns on white gravel. Warmly lit windows line the three-story structure, creating a serene evening ambiance.
Elegant modern hotel lounge with circular seating and a round table, enclosed by wood paneling. A striking chandelier hangs above, illuminating the space warmly.
Elegant living room with sage green armchairs, beige sofa, and modern decor. Open double doors lead to another room, creating an airy, sophisticated feel.
Luxurious living room with red walls, a sleek modern sideboard with dark wood finish, a navy sofa adorned with orange pillows and a throw, elegant lighting, and marble stairs. Sophisticated and warm.
An aerial view of an idyllic tropical resort shows thatched-roof bungalows on stilts, connected by winding wooden walkways over a clear turquoise ocean surrounding a lush green island.
Luxurious lounge with two textured armchairs, a floor lamp, and a soft landscape mural depicting trees and a stream. Cozy, elegant ambiance.
A cozy airline lounge area with modern seating, elegant decor, and artistic ceiling installations, creating an inviting and sophisticated atmosphere for relaxation.

Modern restaurant interior with sleek design. Features large chandeliers, teal curtains, wooden tables, and elegant bar seating, creating a sophisticated ambiance.

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about your project?

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Studio locations

Atlanta

Bali

Bangkok

123 Bangkok Street

Beijing

Clark

Dubai

Guangzhou

Ho Chi Minh City

Level 7, Alpha Tower 1,
151-153 Nguyen Dinh Chieu,
District 3, HCMC, Vietnam

Hong Kong

Jakarta

London

Los Angeles

Los Angeles Info

Madrid

Manila

Miami

Miami Info

Mumbai

New Delhi

New York

Riyadh

San Francisco

Seoul

Shanghai

Shenzhen

Singapore

135 Cecil Street

Units #01/02/03-01

Singapore 069536

Tokyo
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