The Cura Hotel - HBA

The Cura Hotel

HBA Strategy

Hotel

USA

Modern hotel lobby with high ceilings, featuring a stylish chandelier, red and beige seating, and art on walls. The space feels luxurious and inviting.

A man in a suit walks past a parked car with an open trunk containing a suitcase. The elegant

A brand style and visual identity crafted to embody connectivity, sophistication, and full-service excellence.

With a focus on bridging generations and fostering global connections, the hotel promises an enduring experience for guests worldwide.

Location

USA

Studio

HBA Strategy

Expertise

Branding

Sector

Hospitality

HBA Office Location

Los Angeles

Elegant stationery set on a dark background, featuring a letter, envelopes, business cards, and a notebook, all branded with the — Branded Stationery Set

A sleek, silver door handle on a dark door with a blue — Branded Door Hanger

Branded Coasters

Minimalist spa-themed branded vanity kit featuring a stack of three smooth stones beside a sleek, blue pump bottle and round container labeled — Branded Vanity Kit

Hotel key card and navy sleeve for CURA Hotel on black background. Card displays room number 307 with floral design, and sleeve shows insertion instructions. — Key Card

Hotel branding collage for — Branded Collateral

Outdoor pool area of a modern hotel showing an elegant signage displaying — Outdoor Logo & Signage

Entrance of CURA Hotel featuring illuminated modern signage and a glass door entrance, conveying a welcoming and upscale atmosphere. — Entrance Logo & Signage

Elegant gold lettering of — Window Logo & Signage

Digital display showcasing a hotel website with a modern, elegant restaurant interior. Gold circular ceiling lights and stylish seating dominate the decor. — Desktop, Tablet, Mobile Website Homepage

Modern hotel with a sleek design featuring a large outdoor pool, luxurious lounge chairs, and elegant signage displaying — Logos & Signage

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Designed by HBA Strategy

View Studio

Jon Guerra

HBA Los Angeles

Jon Guerra
Creative Director

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