Hotel Caliso,
A Marriott
Tribute Collection

HBA Strategy
Hotel
USA
Hotel Caliso branded materials include a serene double exposure image featuring a woman's profile overlaid with blooming branches. On the left, a modern building and trees are visible, blending nature and urban elements.
Hotel Caliso branded materials include open brochures on a dark surface display vibrant images and varied text layouts, conveying a professional and creative brand vision.

Reflecting the vibrant spirit of Milpitas, the design embodies modern minimalism, elegant typography, and calming coloration, creating a bold and dynamic oasis for spirited voyagers.

Client

Marriott

Location

USA

Studio

HBA Strategy

Expertise

Branding

Sector

Hospitality

HBA Office Location

Singapore

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Hotel Caliso branded materials include open brochures on a dark surface display vibrant images and varied text layouts, conveying a professional and creative brand vision.
Open brand book displaying color palette, typography, and visual identity for Hotel Calíso, conveying warmth and style with earthy tones and elegant design.
Brand Book Content Overview
Dark green background with elegant gold text and graphics.
Logo & Typography
Dark green stationery set for Hotel Caliso, featuring elegant envelopes and business cards on a marble surface. The tone is sophisticated and formal.
Branded Stationery Set
1/
Three green door hangers on a textured background. Left:
Branded Door Hangers
Branded uniforms for Hotel Caliso featuring olive blouse, light blue peplum dress, cream suit, beige apron, and navy shirt. Professional and stylish tone.
Branded Uniforms
Elegant hotel stationery set for
Branded Collateral
1/

Designed by HBA Strategy

View Studio
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Jon Guerra
Strategy | Los Angeles

Jon Guerra
Creative Director

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