Singapore Airlines Lounges,
T3 Changi International Airport

HBA Strategy
Lounge
Singapore
2020
Luxurious airline lounge with modern decor and warm lighting. A couple sits on a sofa, engaged in conversation. Sculptural ceiling art adds elegance. Airy, calm ambiance.
A modern airline hallway featuring curved walls with sleek metallic finishes and ambient lighting, creating a sophisticated and inviting pathway that enhances the elegant atmosphere of the space.

Designing the award-winning Singapore Airlines Lounges was a pivotal project that involved the might of HBA – from strategy to interiors, to F&B and lighting design.

HBA Strategy’s work was to take an initial overview of the project, and creatively strategise how to provide an authentic on-ground guest experience that is as award-winning, as pioneering and as personalised as the Singapore Airline renowned in-air experience.

Client

Singapore Airlines

Location

Singapore

Studio

HBA Singapore, Studio HBA, HBA Strategy, HBA Graphics, Light Directions, Social F+B, HBA Procurement

Expertise

Interiors, Concept Creation, Market Analysis, Custom Graphics Creation

Completed

2022

Sector

Aviation

HBA Office Location

Singapore

A chic airline bar scene featuring a couple enjoying drinks at a stylish counter, illuminated by a unique chandelier, creating a vibrant and upscale atmosphere for socializing and relaxation.
Guests descent an escalator toward Singapore Airlines SilverKris Lounge, featuring a vibrant floral mural and elegant branding, creating a welcoming and stylish entryway into a luxurious lounge environment.
Branded Graphic
Singapore Airlines Lounges branding materials include intricate floral and geometric designs on a dark background, with
Branded Graphic
Singapore Airlines Lounges branding materials include a collage showing an elegant hotel lobby with blurred figures; it's overlaid with four digital interfaces: a tablet map and hotel guide pages, suggesting luxury travel experiences.
Brand Book
Singapore Airlines Lounges branding materials include a sophisticated presentation with floral and geometric designs, overview tables, and images of luxurious interiors, conveying elegance and style.
Brand Book
Singapore Airlines Lounges branding materials include three smartphones displaying luxury brand imagery and text. The left shows photos and patterns, the center lists personalized experiences, and the right depicts a relaxing traveler and wellness features.
Brand Book
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Designed by HBA Strategy

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Victoria Edwards
HBA London

Victoria Edwards
Design Director, HBA Residential

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