Grand Hyatt Dream Tower Jeju
HBA Seoul
Hotel
South Korea
2020


The Grand Hyatt Hotel Jeju stands as a luxurious tribute to Korea’s rich cultural heritage. Drawing inspiration from the nation’s past, present, and future, the design seamlessly blends the regal dignity of traditional Korean palaces with the vibrancy of contemporary Korean culture. This vision led to the project’s name, “GOKMA,” which stands for “Gallery of Korean Modern Art.” The hotel is conceived as an artistic interpretation of a national art gallery, where the space itself remains neutral, allowing the art to take center stage. At the same time, the design is enriched with layers of traditional materials, reimagined in unconventional ways to celebrate Korea’s culture and its dynamic evolution into modernity.
Client
Hyatt
Location
South Korea
Studio
HBA Seoul, HBA Hong Kong, HBA Tokyo, HBA London, Light Directions
Expertise
Interiors, Lighting
Completed
2020
Sector
Hospitality, Residential, Commercial
HBA Office Location
Seoul







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