The Whiteley WS205
HBA Residential
Private Residence
London
2025
Rooted in the rich architectural history of The Whiteley, this apartment embraces contrast as its defining language, where classical structure meets modern refinement.
The design is confident yet understated, with each element contributing to a cohesive and elevated living experience. A deliberate juxtaposition of traditional detailing and contemporary form creates a dialogue between past and present, giving the space its unique identity.
A harmonious palette of soft greys, layered neutrals, and subtle accents brings depth and warmth. Textural variation and considered detailing create a sense of quiet sophistication, while sculptural furniture and clean lines introduce a contemporary rhythm.
Every choice is intentional with a balance of form, tone, and texture that feels enduring, tailored, and distinctly current.
Client
Private Client
Location
London
Studio
HBA Residential
Expertise
FF&E Design
Completed
2025
Sector
Residences
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“This Upper East Side meets West London apartment was designed with great consideration and attention to detail. Their strong sense of style and love of a muted and timeless palette lead us to this serene and sophisticated modern pied a terre aesthetic. Romantic blues, greys and soft lavenders all sit together harmoniously and seamlessly across each room.”
— Katie Earl, Creative Director, HBA Residential
