Sofitel Ambassador Hotel Seoul
HBA Hong Kong
Hotel
South Korea
2021


The design philosophy of the Sofitel Ambassador Hotel in Seoul is a harmonious blend of modern luxury, cultural sensitivity, and artistic expression. This philosophy underpins every aspect of the hotel’s architecture and interior design, each area contributes to a cohesive experience that reflects the hotel’s commitment to quality and style.
Client
Sofitel
Location
South Korea
Studio
HBA Hong Kong
Expertise
Interiors
Completed
2021
Sector
Hospitality
HBA Office Location
Hong Kong




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“A core principle of the design philosophy is elegance through simplicity. The interiors are characterised by clean lines, understated decor, and a cohesive color palette. This minimalist approach ensures that the space feels open and welcoming, allowing guests to unwind.”
— Paulo Dias, Associate Director, HBA Hong Kong


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